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Shop Local in Your PJs: Cozy Deals Await!
The Bakersfield Brief! Everything you need to know, Briefly!
Happy Wednesday! The countdown to Christmas is on with just 7 days left to get all your holiday shopping done! Don’t panic—there’s still time to find the perfect gifts.
Today’s brief includes:
🎁Downtown’s 1st Annual Pajama Takeover
📉Bitwise Collapse News
🔔What’s new at Taco Bell
💵Wealth Wednesday
📆Upcoming Events
🎄Christmas Poll - Cast your vote
and more…
Enjoy!
Weather Forecast
Wednesday - 60°☀️ | Thursday - 64°☀️ | Friday - 72°☀️
Brief Update…
1st Annual Christmas Pajama Takeover
Skip the mall and shop small for Downtown’s pajama takeover on Saturday, 12/21. Participating stores are getting in the spirit and offering discounts if shoppers arrive in their pajamas. Shoppers can grab a coffee at Dagney’s and Adventure Awaits Coffee, shop at Impact Skate Shop, A&B Naturals Eco Market, Encore Boutique, and other stores, then head to Jerry’s Pizza for some food. Get your last-minute shopping in and have some fun in your pajamas with friends.
Collapse of Bitwise
The collapse of Bitwise Industries, once a promising tech startup, has left a lasting impact on Bakersfield. Co-founders Jake Soberal and Irma Olguin Jr. were sentenced to 20 years combined for wire fraud, after fabricating financial records to sustain their failing venture. Bakersfield, Bitwise's first expansion city, saw nearly 1,000 job losses and unfulfilled promises of a tech hub. The $115 million fraud devastated investors and disrupted local redevelopment efforts.
source: bakersfield.com
Taco Bell will launch its Crispy Chicken Nuggets nationwide on December 19, featuring tortilla breading and sauces like Hidden Valley Fire Ranch, Bell Sauce, and Jalapeño Honey Mustard. Tested in Minneapolis and Houston, the nuggets will be available for a limited time, showcasing Taco Bell’s bold twist on chicken classics.
source: msn.com
Food Recalls this Month
In December, several food and drink items were recalled due to safety concerns. Notable recalls included Borsari Bloody Mary mix for unreported allergens, 4Earth Farms carrots and vegetable medleys for E. coli, cucumbers for salmonella, and Daily Veggies Enoki mushrooms for listeria. Other recalls involved MadeGood granola bars for metal contamination, Atkinson Milling hushpuppies for undeclared allergens, and VidaSlim weight loss products due to a toxic plant. Consumers are advised to check their products and contact manufacturers for further instructions.
source: msn.com
Wealth Wednesday
Tips for Investing:
Start with a 401(k) or similar plan for tax advantages and employer matching.
Add a Roth IRA for tax-free growth.
Take on as much risk as you can handle, focusing on stocks for long-term growth.
Seek inexpensive diversification through index and ETF funds.
Don't focus solely on retirement—save for other goals like education or a home by prioritizing and adjusting with raises or windfalls.
These strategies can help you make the most of your savings and investments over time.
source: nerdwallet.com
Events
Christmas in the Alley - 12/20 - Jerry’s Pizza (6pm-8:30pm)
1st Annual Christmas Pajama Takeover - 12/21 - Downtown Bakersfield
6th Annual Jingle Bells Run - 12/21 - River Walk (benefits Toys for Tots)
Bako Market - 12/21 - 1001 Truxtun Ave. (10am-3pm)
Christmas Cookie Crawl - 12/21 - participating locations downtown (1pm-4pm; tickets are limited)
Christmas Grinch Market - 12/21 - Stockdale High School (5:30pm-9:30pm)
Christmas at the Padre Hotel - make reservations
12/24 Christmas Eve Dinner 4pm-10pm
12/25 Christmas Day Brunch 10am - 4pm
Christmas Events All Month
CALM Holiday Lights - all month - CALM (purchase tickets)
Bakersfield Christmas Town - all month - Kern County Fairgrounds (admission fee)
Family Holiday Skate - all month - Valley Children’s Ice Center
2025:
Boots in the Park - 3/7/25 - Bakersfield Sports Village
Bakersfield Marathon - 3/30/25 - Kern County Museum
Mud Factor - 4/26/25 - Kern County Raceway Park
Lightning in a Bottle - 5/21-5/25 - Buena Vista Lake
Let us know about events coming up!
Kid Brief
Santa Home Visits - 12/2-12/19 - call to book
Sports
Thursday Night Football (NFL) 12/19:
Denver Broncos vs. Los Angeles Chargers at 5:15pm on Amazon Prime
Scoreboard
Monday Night Football (NFL):
Minnesota Vikings defeated Chicago Bears 30 to 12
Atlanta Falcons defeated Las Vegas Raiders 15 to 9
Future Holiday Reminders
7 Days until Christmas
Christmas Poll - Tree Edition
Do you prefer a Real or Fake Christmas Tree?Select your vote below |
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